Marketing Campaign of the Day: “Interbest is a provider of large billboards near highways in The Netherlands. With the following tagline: ‘The sooner you advertise here, the better’ they created a lot of buzz since the man on the billboard is wearing less and less cloths each day.” (Embiggen.)
As clever as this campaign is, I can’t help but wonder if perhaps the reason no one has advertised there yet is because they’re waiting to see how far Interbest is willing to go with their gimmick.
UPDATE: Someone eventually purchased the ad space, just as the posters were getting to the good stuff.
McDonalds Hatching Egg Outdoor Advertising
I want one of these in California. A virtual grocery store (Tesco) in a South Korean subway station that permits users to shop using their smartphones. Each product on the billboard has a QR code which users scan adding it to their online shopping cart. The products are delivered to the buyers home within the day.
Auckland City Council
Rubbish is never going to disappear, but Colenso BBDO, Auckland found a way to make it beautiful. We turned the ordinary rubbish bag into a bushy hedge, which formed garden beds when placed curbside. The “Beautify your City” campaign was created to make Auckland a more beautiful city. We prevented illegal dumping by placing flowerbeds on targeted areas and educated businesses, with a kit delivered by council ambassadors. With every business in the CBD receiving the bags, Auckland’s city streets transformed overnight.
Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Levi Slavin
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
A great example of interactive out of home advertising that encourages involvement on the spot.
Raise interest in pursuing a career in public health.
In a bus shelter, a billboard showing a man on a hospital bed was installed. An electrocardiogram monitor was incorporated into the billboard so people colud see and hear that had no heartbeat. By pressing the “push here” sign on the man´s chest, people could make the heart beat again and resuscutate the patient.
Title: BRING THE BILLBOARD TO LIFE
Advertiser: LG2, QUEBEC CITY
Client: ASSS (Agence de Sante et de Service Sociaux)
Creative Director / Copywriter: LUC DU SAULT
Art Director: VINCENT BERNARD
Photography: MARC COUTURE
Benetton’s Controversial “Unhate” Campaign
Creative Utah Museum of Fine Arts Advertisement: See the world through the eyes of Monet and 22 other masters - Yaratıcı Utah Güzel Sanatlar Müzesi Reklamı: Monet ve diğer 22 ustanın gözlerinden gör dünyayı..
To launch the 2012 Mercedes-Benz C-Class Coupe, BBDO Toronto parked the new car in front of a specially commissioned, motion blurred street scene and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.”
Facts, Science World Ads (Museum of Science, Vancouver)